Everyone had an opinion on the new Adwords interface when it first debuted. Some enjoyed it because it was smoother and had some cool new features, while others despised it because it was still in beta and had some irritating bugs, but we all tried to figure it out until it was too late. And now it’s official: beginning this month, Google will replace the previous experience with the current one, which means we won’t be able to move between two interfaces depending on which task we’re working on (which, let’s face it, we still do on occasion). Now is the time to completely embrace the latest AdWords experience and prepare for the inevitable changes that will occur.
To make the transition as painless as possible, we’ll walk you through some main features available only in the new AdWords experience, which should entice you to move to the new interface right away and check them out (if you haven’t already).
- RESPONSIVE ADS: Google is intelligent, and the machine learning algorithms that power it has the potential to make our lives simpler. We can provide Google with up to 15 headlines and 4 descriptions per Ad Group for Responsive Search Ads, and it will automatically match different Headline-Description combinations appropriate to our customers’ search queries. It allows us to attract a larger number of consumers with a single ad. That’s it.
- SHOWCASE ADS: These are a subtype of Google Shopping promotions (formerly known as PLA) with one major difference: they support a variety of items rather than just one. Our recommendation is to use only generic keywords in your campaign because this form of campaign works better for consumers who are still considering their options.
- Extensions of promotions: You don’t need to build new Text Ads if you’re running promotions on your website and want to advertise them on Google AdWords. You can now do it with the aid of promotion extensions. Fill in all required details, pick from four different discount forms, match the extensions to the promotions, and voila, you’ve created a Google AdWords promotion.
Notes In Google AdWords, we can now apply notes in the same way we can in Google Analytics. Add a note if you make a significant shift. It will allow you to quickly determine whether any changes resulting in a substantial decrease or increase in revenue.
Manager of the audience
This is undoubtedly one of the most appealing aspects of the latest AdWords Experience. You can look over your existing audiences, see if your tags are working well, look at the demographics and parental status of your guests, and come up with new ideas for In-Market audiences. You won’t regret the time you spent on the review if you try it out and see what works best for your business.
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