The rapid growth of mobile phones backed with the latest technologies continuously gives tremendous growth to mobile applications. As per Statista, mobile app revenue will generate $935 billion by 2023.
But with the presence of millions of mobile applications across the world, it becomes challenging for app owners to make their applications stand out in the market.
However, with suitable mobile app marketing strategies, you can achieve the aim effortlessly. That’s where the app developing company comes in. They can prepare foolproof app marketing strategies by thoroughly gauging your business needs and objectives.
Have you recently developed your mobile application but failed to make your app shine among millions of mobile applications? Don’t sweat it because we have got you covered.
In this blog, we have discussed top app marketing strategies that you can look up to for successful app growth. However, before jumping right into mobile app marketing strategies, let’s concentrate on mobile app marketing’s importance.
Why Is Mobile App Marketing Important?
The foremost reason for mobile app marketing is to reach out to the intended audience and make them aware of your brand. For successful mobile app growth, app owners hire app marketing experts who fulfill all the desires by following tried and tested mobile app marketing strategies.
With the help of mobile app marketing, online store owners can easily attain loyal customers and expand the business performance. With the correct strategies for mobile app marketing, app owners can easily make their app notice with other competitive mobile applications rolling in the market.
Top 7 “Tried and Tested” App Marketing Plans You Should Consider in 2021
● Know About Your Audience
Knowing about the target audience is arguably one of the top app marketing strategies that every app owner should consider for a successful application. Not knowing about your customers will fail to make your app reach the right audience.
So, research your target audience, learn about their demographics, and figure out what they want from your app and how you can fulfill it. By understanding the buying behavior of your potential customers, you can get an idea of how to attract a loyal audience.
● Understand Your Competitors
If you want to stay original, relevant, and competitive, knowing about your audience will not only reap the benefit, understanding the competitors is also crucial.
Understanding the competitor gives app owners a crystal clear vision to make their app unique and different from competitors. By closely observing the competitor’s weaknesses, you as an app owner can use the knowledge after researching about it thoroughly to fulfill the same in your application. It ends up giving the audience more reasons to download your mobile application.
● Build a Landing Page
Building a landing page is one of the cost-effective app marketing plans that sets a good impression on the audience. Most of the users learn about a particular application on a mobile website or a desktop.
Ensure that you create an attractive, user-friendly, informative landing page with prominent call-to-action that persuades visitors to download your app. Update blogs regularly as it helps in reaching out to the new audience, and make sure that you add links to the app on Apple Store and Play Store.
● Emphasize App Store Optimization
App store optimization is (as the name suggests) is optimizing the app for app stores (preferably for Apple and Google Store). The primary concern of app store optimization is to expand the number of downloads. ASO is similar to SEO, letting the app appear on the top search results list using relevant keywords, compelling icons, and optimization of the title and description.
App store optimization constantly focuses on promoting the application ranking in the app store. With the help of ASO, your app will naturally achieve enhanced visibility, more downloads, and increased traffic to the app store.
● Do Social Media Marketing
Social media is indeed a great platform with so much power, and it can make anyone popular overnight. Consequently, social media marketing is one of the top app marketing plans that you need to leverage right now. So, augment the app visibility by having a social media presence and observe the growing insights.
According to a study by BackLinko, the US is estimated to have 230.6 million social media users in 2023. Hence, there is no better option than social media to market your mobile application. If you post regularly on social media, there are higher chances that numerous people will stop by your application, give it a thought, and download it.
● Reach Out to Influencers
Reaching out to influencers for app marketing is one of the most significant decisions you could ever make for your app growth. Because according to a study, influencer marketing is worth $13.8 billion in 2021.
You can attract a large audience if influencers endorse your app on their social media handlings. Influencers bring a lot of brand recognition, audience engagement, and an improved conversion rate. Hence, collaboration with influencers is one of the lucrative app marketing strategy decisions you can make today.
● Push Notifications
One of the best mobile app marketing strategies that have been a winner for a long time is push notifications. It captivates the users and keeps them engaged by sending constant push notifications of offers on different products (or services), discount offers, etc.
Push notifications are a kind of call-to-action that persuades users to click, thus boosting user engagement and retention with a thoughtful process. This feature keeps the users engaged with your brand.
Final Words
If you want your app to reach the right people and everyone to recognize your app in the blink of an eye, you should positively follow the above-mentioned top app marketing strategies.
It is hard to shine in the market when other app owners are already in the competition. But with the right app marketing strategies, you can have a successful application.
So, choose the right app marketing strategy and witness the successful growth of your application.
