Before quarantine, people tend to have few misconceptions regarding online shopping. But during quarantine, everyone shopped like a pro through their mobiles. Quarantine made people closer to the mobiles. Now, consumers are using mobile to explore and buy online, feedbacking brands than before. This ongoing social distance added an extra opportunity for fashion brands to achieve customers wherever they are, connect, and buy through customized SMS messaging.
Why is SMS more suitable for Fashion brands?
Many high fashion brands in our Shopify channels started to develop great strategies and effective digital plans with social media ads and paid search, display search, and even email marketing for reaching consumers. From where SMS broadcast for eCommerce turned out to be an enormous evolution, the customers as buyers turned to mobile communications these days. A well-developed SMS marketing involves consumer segmentation,
list building, efficient campaigns and messaging, and much more.
Email campaigns and social media ads are always favourite among many top fashion brands to interact with their targeted and existing customers. But, many of those emails sit in the spam message or the inbox for many months. But, these emails were delivered to some or trash. Even google ads and social media get ignored at times. That made SMS campaigns an ideal option for every brand: an impressive click rate and an open rate of 98%. As per Shopify, over 78% of people are likely to go with SMS. Why? Because SMS for eCommerce is the simplest and fastest way for reaching people. SMS is the best tool for sharing time-sensitive messages.
People might cautiously step into text marketing. However, it is no brainer that shopping brands should be in touch with customers to develop a 2-way conversation to follow the trend. Here’s how shopping brands make the most from SMS from eCommerce.
1. Customization is what a brand need
True customization is much more than segmenting consumer lists and texting them by just using the first name. It’s all doing its best, and the key point is too great conversions, enhanced consumer retention, and exceptional profit margins for the fashion brands.
2. Collecting feedback
You could send a survey link to the consumers requesting people to offer feedback about your store or online shopping experience. SMS helps collect recommendations, suggestions, and opinions that inspire and guide you through planning for more future campaigns.
You didn’t want it to be too irritating. Just write something as “please take time for filling a short feedback form regarding our clothing store”. You will get the good feedback you need.
2. Attract and retain consumers
Consumers are likely to communicate with brands, and that’s mainly true in the fashion industry. An SMS for eCommerce is effective to gain or retain consumers,
and by including Artificial Intelligence in SMS marketing, you could develop more customized SMS to deliver to the consumers. SMS vouchers, coupons, schemes, tempting offers, with tailored publicity are the best ways to attract or retain customers. These SMS display how much you care about them with your first buy. By sending SMS messages at the perfect time, the once-off consumers can turn back as return consumers.
3. Enhance shopping and ordering experience
Mobile devices are the go-to tool for people searching for a business or a shopping store. SMS plays a vital role for these shoppers. SMS marketing and On-the-go shopping are both instant and quick. SMS access marketers to offer an omnichannel consumer experience. So customers’ judgments are spontaneous. They can open an SMS offering discounts or an SMS that reminds about the new products to the customers.
Online shopping is very exciting, but people still think about either the products will get delivered on time or not. That’s where SMS could help spread positivity to the consumer experiences. Delivery updates and confirmation messages after the purchase can help brands display loyalty and trusted services in the mind of consumers.
Have you ever thought about why SMS had a great conversion rate? SMS suggests products and offers personalized product details which you can’t easily send through emails or social media.
Consumers like to get details from the brand. Then they need to send you an email and wait for you to get a reply. With many options in the markets, people can easily move on to other more suitable businesses for their lifestyle. When consumers have certain product queries that they can’t find the solution on the website, they are likely to abandon the purchases and return the order. That’s why fashion brands should stay close with their consumers. And for doing that, you are just one SMS away.
SMS tips that fashion brands should follow
SMS needs a perfect tone to get success in their SMS campaign. If that tone doesn’t match the brand personality, it can create a bad brand experience and enhance opt-out rates. That’s why keeping the perfect tone could make every difference that convinces people to engage more. Here are the few tips which you need to look at before writing a perfect SMS message for your consumers
- Don’t write the message in ALL CAPS. People can misinterpret the message and can feel uncomfortable. Texting isn’t like face-to-face interaction, so try to use bold instead.
- Utilizing text speech such as ” u” instead of ” You” is good. But going overboard is bad. Just use only one abbreviation and be as clear as possible.
- Add a powerful CTA and make it stand out.
- GIFS adds more flair, mainly for fashion brands.
- People love the charm of exclusive events and sales for loyal consumers. Design certain sale events to drive more traffic.
Guni SMS is the most preferred SMS broadcast for eCommerce and retail stores. It’s cost-effective and simple to set up where their exceptional upgraded SMS services make you stand out.
