An average consumer believes they usually shop on the base of logic and practicality. Unfortunately, that’s not the case. A lot of subconscious work goes into their selection of a product when presented with a myriad of choices on store racks and e-commerce pages. Though average consumers take their time to browse through the products, they make their choices in a fraction of a second.
This is where effective packaging design comes into play. For example, a packaging solution like custom gift boxes satisfies consumers that they are making a conscious and logical decision. Because the attractive design appeals to their emotions, culture, and preferences. This is something simple packaging design cannot sate.
For this reason, established brands pay great heed to their packaging solutions. They know that design can be the difference between a product that dives off the shelves and ones that expire on the racks. Here are six key benefits of using custom gift boxes for your brand.
Draws Customers’ Eye
It’s good to have a unique design, but your packaging shouldn’t be too loud that it will drive away from the customers. Rather, it should stand out by effectively conveying the true essence of the item’s unique selling point.
This means everything from shapes to colors and textures to orientations must play their role to spike the interest. That’s why leading brands take great pride in their custom gift boxes because slightly understated or elegantly designed packages segregate them from the rest.
Elucidates Brand and Purpose
Even the most generic and newly emerging brands strive hard to elucidate their product and purpose. Why? Nobody would care to buy their products if they don’t know what they are. So if a budget brand is simply stating “Egg Noodles” your brand can shed more light on it by considering it a baseline for all other packaging designs. Remember, people are more inclined to products that clearly state what they do, so make sure to cover this aspect.
Evokes the Right Emotions
Emotions are closely associated with memoirs. This means you should come up with branded custom gift boxes design that can evoke emotions and remind customers of your business than the ones that don’t. You can provoke different emotions to connect with your audience. For example, some brands appeal to shoppers’ sense of aspiration, whereas others stimulate nostalgia and joy.
Marketing that induces the right emotions is more effective than any promotion that simply highlights features and benefits. This is because the human brain forms long-term memories when it engages emotionally.
For this reason, brands frequently print of babies and puppies on their packages. They know these images pique aspiration and happiness, making them sentimentally more memorable.
Help Achieve Iconic Status
Think of brands that are recognized all across the globe for their iconic logos. Take Apple, Nike, Coca-Cola for example. The three brands have achieved the iconic status that no other brand has been able to achieve thus far. But how it benefits the business? Well, an iconic logo or brand design makes it easier for customers to remember a brand.
Grasps Attentions & Highlight Features
Clean and simple labeling is the hottest trend. Why? These labels proffer clear and concise information of the brands and products, be it business values, product benefits, or packaging sustainability. This means if you using recyclable or biodegradable packaging materials make sure to print that on your custom made gift boxes. Today, people are more eco-conscious than ever. As a result, they favor environmentally responsible brands.
If you need help with your packaging, The Legacy Printing is always willing to lend a hand in developing premium gift boxes at the best prices.
